Case Studies AutoWeddings: McDonald’s turned its Chilean drive-thrus into wedding venues Archit Aug 14, 2026 · 6 min read
Outdoor It’s Not a Hot Dog Without Heinz: Heinz poured ketchup onto Times Square’s giant hot dog Archit Aug 14, 2026 · 6 min read
Case Studies Child Wedding Cards: UN Women sent fictional wedding invitations to Pakistan’s lawmakers Archit Aug 13, 2026 · 6 min read
Case Studies Address Point: An Post gave people experiencing homelessness a postal address Archit Aug 12, 2026 · 5 min read
Case Studies Hot Dog Pact: Heinz turned a packaging mismatch into ten-bun packs Archit Aug 12, 2026 · 5 min read
Outdoor Passport Stamps: Land Rover built the Defender from border crossings Archit Aug 12, 2026 · 4 min read
Film A Story of Love and Perfume: Dior made Miss Dior an animated heroine Archit Aug 12, 2026 · 4 min read
Spotlight Love Lid: Heinz made a ketchup cap with three levels of obsession Archit Aug 12, 2026 · 4 min read
Spotlight No Ordinary Love: Hinge turned real dating stories into a free audiobook Archit Aug 12, 2026 · 4 min read
Case Studies Starring Bars: Heineken turned filming locations into income for real bars Archit Aug 11, 2026 · 4 min read
Spotlight Tom Holland Same Style: Semir turned a $22 purchase into a real-time campaign Archit Aug 11, 2026 · 5 min read
Print No la abras: Kia rebuilt app logos as roads to warn distracted drivers Archit Aug 11, 2026 · 4 min read
Case Studies Pollution Capture Pencils: Otrivin turned Bengaluru’s classroom pollution into pencils Archit Aug 11, 2026 · 5 min read
Case Studies InkVisible: UN Women turned bridal henna into a domestic violence warning Archit Aug 10, 2026 · 5 min read
Case Studies Expedition Impossible: Columbia Sportswear challenged Flat Earthers to find Earth’s edge Archit Aug 10, 2026 · 5 min read
Outdoor Make the Logo Bigger: Canva turned design feedback into billboards Archit Aug 10, 2026 · 5 min read
Spotlight KOMPISHÄNG: IKEA made furniture you can move without a car Archit Aug 10, 2026 · 5 min read
Spotlight CringeMart: DoorDash built a store for purchases people avoid making in public Archit Aug 8, 2026 · 5 min read
Outdoor The Last House: Netflix put a man inside a billboard above Sunset Boulevard Archit Aug 8, 2026 · 5 min read
Spotlight Romance Dawn: Nike teased One Piece with a giant Poneglyph in Tokyo Archit Aug 7, 2026 · 5 min read
Case Studies 
