FC Pets: adidas gave seven football clubs official kits for dogs and cats

Football supporters can buy shirts for themselves, their partners and their children. adidas has now added another member of the household to that list.

The adidas Clubs Pet Collection brings official club jerseys, collars and carriers to dogs and cats. The range features Arsenal, Club América, SL Benfica, FC Bayern Munich, Liverpool, Manchester United and Real Madrid.

Released on August 18, 2026, the collection allows owners and their pets to wear the same club colours at home, during walks or on match day.

Seven clubs joined the first dedicated range

The collection marks the first time adidas and a group of its leading football clubs have created a dedicated pet range together.

Six European clubs appear alongside Mexico’s Club América. Each pet jersey takes its design cues from the corresponding club’s 2026/27 kit rather than simply placing a badge on generic pet clothing.

The range arrives as part of the “Team adidas” club football programme, timed around the return of domestic competitions.

It also follows a collection of pet jerseys created for Argentina, Colombia, Japan and Mexico during the 2026 FIFA World Cup. That earlier release allowed animals to represent national teams. The new collection moves the same idea into club football.

The jerseys were redesigned for four-legged supporters

Shrinking an adult football shirt would not have created something suitable for a dog or cat. adidas modified the construction so the jerseys could fit the bodies and movement of pets.

The shirts feature oversized crew collars and larger cuffs to make them easier to put on. The Three Stripes run along the sleeves, while the club crests are moved to the back so they remain visible when the pet is standing or walking.

The adidas Badge of Sport appears on the underside of the shirt.

Multiple sizes are available to accommodate different breeds. Lightweight interlock fabric provides a durable but comfortable fit for everyday wear.

The result is recognisably a football shirt, but its proportions and branding positions have been adjusted for the animal wearing it.

The pet shirts mirror the human kits

Each design carries details from the club’s official 2026/27 identity.

Arsenal’s pet jersey includes the multitone sleeve stripes seen on the team’s home kit. Liverpool’s version uses the triangular retro graphic inspired by the club’s shirts from the 1980s.

The Bayern Munich shirt carries the tonal stripe treatment from its full-sized kit. Benfica’s version features a geometric pattern based on the architectural lines of the club’s training campus.

Real Madrid, Manchester United and Club América are represented through their familiar colours, crests and seasonal kit details.

These references make the products feel like miniature team jerseys rather than novelty costumes. Owners can place their pets beside supporters wearing the human shirts and create a coordinated match-day look.

Collars and carriers complete the collection

The jerseys form the centre of the range, but adidas also created club-branded collars and pet carriers.

The collars provide a smaller way for animals to display a team identity without wearing a full shirt. The carriers extend the same branding to journeys and match-day travel.

Selected markets listed the pet jerseys at approximately $35 and collars at $45, although availability and prices differ by location.

The complete collection launched through selected adidas stores, participating retailers and the brand’s online shop.

Pets became part of football’s family culture

The collection is built around the way supporters treat football as a shared family identity.

Club loyalty is often passed between generations. Parents buy shirts for their children, families watch games together and pets frequently appear in match-day photographs and social posts.

FC Pets turns that existing behaviour into an official product category. It lets owners include their animals in club rituals without relying on unofficial or poorly adapted merchandise.

The campaign images support this idea by presenting dogs as serious kit models. Different breeds wear the shirts against clean studio backgrounds, allowing the club colours and pet-friendly construction to remain visible.

The animals attract attention, but the photography still treats the products like part of a wider football collection.

Club merchandise moved beyond human supporters

The range gives adidas another way to use its partnerships outside traditional sportswear.

Every club already has a large collection of shirts, training gear, accessories and lifestyle products for human supporters. Pet clothing creates an additional point of entry without moving away from the emotional value of club identity.

It also allows adidas to speak to football fans and pet owners at the same time. The products can work as practical accessories, match-day outfits, gifts and social content.

No sales figures or campaign results had been announced at the time of launch. However, the collection shows how official football merchandise can expand when a brand looks beyond the people wearing it.

Credits

The Clubs Pet Collection was created by adidas Football as part of its “Team adidas” club football programme. The participating clubs were Arsenal FC, Club América, SL Benfica, FC Bayern Munich, Liverpool FC, Manchester United and Real Madrid CF. No external creative agency or individual campaign credits were publicly identified for the collection.