Purra Kettlebell: A water brand turned its bottles into workout equipment

Purra Mineral Water attended HYROX Bangkok as its official water partner. Instead of limiting its presence to bottles, refrigerators and hydration stations, the Thai brand made its water part of the workout.

The Purra Kettlebell used a specially designed handle to transform the brand’s mineral water bottles into functional exercise equipment.

Athletes and visitors could lift the bottles during squats, swings and loaded carries before drinking the same water for hydration.

The bottles provided the weight

The Purra Kettlebell consists of a moulded plastic handle with spaces for the brand’s bottles and a locking system to keep them in position.

One version clips onto two full 1.5-litre bottles to create a three-kilogram training weight. A larger version accommodates four bottles and allows the weight to be adjusted between three and six kilograms.

The amount of water inside each bottle determines the resistance. Full bottles create a heavier kettlebell. As the user drinks the water, the equipment gradually becomes lighter.

Weight markings moulded into the frame help users understand how much they are lifting.

The design turns Purra’s product into two things at once. The water provides resistance during the exercise and hydration after it.

The handle copied a familiar training shape

Water has been used for resistance training before. Aqua bags and other fillable equipment allow athletes to change weight by adding or removing liquid.

Purra adapted that principle to the recognisable shape of a kettlebell.

The powder-blue handle matches the brand’s visual identity and includes the Purra name. Its curved horns and wide grip resemble competition-style kettlebells, giving users enough space to hold the equipment with both hands.

This familiar shape meant visitors could quickly understand the idea without reading detailed instructions. Four bottles and one handle immediately looked like a training weight.

The execution also appeared more considered than a disposable promotional product. Its locking system, grip spacing and weight markings allowed visitors to use it for real movements.

HYROX gave the object the right setting

The Purra Kettlebell appeared at BYD HYROX Bangkok, held from August 13 to 16, 2026, at the Queen Sirikit National Convention Center.

HYROX combines eight one-kilometre runs with eight functional exercise stations. The course includes strength and endurance movements such as sled pushes, rowing, lunges, wall balls and a kettlebell farmers carry.

As the event’s official water partner, Purra already had a relevant role in helping athletes remain hydrated. The kettlebell extended that role by connecting the product directly to one of the competition’s most recognisable pieces of equipment.

Visitors could try the design inside Purra’s activation area. They performed squats, swings and carries using the brand’s bottles as weights.

This changed the sponsorship from something people could only see into something they could physically use.

One image explained the full activation

The Purra Kettlebell was also designed for social media.

Its mechanic could be understood from a photograph without a campaign film or a long explanation. The brand’s water bottles were clearly visible inside an object shaped like gym equipment.

Purra had fewer than 7,000 Instagram followers when the activation launched. The introductory post reportedly attracted more than 30,000 likes within 24 hours.

The response meant the campaign reached far beyond the people already following the brand.

Many viewers also asked whether the kettlebell would become available for purchase. Purra suggested that wider distribution could eventually be considered, although a commercial release had not been confirmed.

The product became the sponsorship

Sports partnerships often depend on logos placed around a venue. Purra used its own packaging as the activation instead.

The brand did not need to create an unrelated competition or digital experience. It found another function for the water already being distributed at the event.

Every part of the object reinforced the product. The bottles created its weight, the liquid allowed the resistance to change and the water remained available to drink after the workout.

The same idea connected hydration, strength training and HYROX through one physical design.

The Purra Kettlebell was developed as an event activation rather than a permanent retail product. The interest in buying it, however, showed that the concept could potentially continue after the event.

Credits

The Purra Kettlebell was created for Purra Mineral Water, a Thai mineral water brand owned by Singha Corporation, for BYD HYROX Bangkok in August 2026. Purra participated as the event’s official water partner. No external creative agency, designer or production team was publicly identified for the activation.