Pringles offers an afterlifetime supply with a can-shaped urn for Halloween

Most snack giveaways promise a lifetime supply. Pringles has added another hundred years and somewhere to keep your ashes.

Its “Once You Drop” Halloween campaign offers one US fan a bespoke Pringles urn and $28,080 in cash. The brand calls the money an “afterlifetime” supply, calculated as one can a week for 200 years.

To enter, fans sign a playful “will and taste-ament” declaring their devotion to the snack. The promotion takes familiar language about loving a brand to death and builds a giveaway around it.

There is a real story behind the premise. Fredric Baur, who designed the Pringles can, had some of his ashes buried in one after his death in 2008. The campaign invites fans to follow that unusual piece of brand history.

The packaging supplies the Halloween idea

The Pringles can gives the campaign both its shape and its reason to exist. Baur’s connection to the container turns an otherwise unlikely piece of merchandise into a reference fans can understand.

The prize is a metal urn shaped like the familiar can, with a removable lid and personalised engraving. Its purpose carries the joke beyond a seasonal pack design. The container itself becomes the thing a devoted fan might choose to keep permanently.

“Once You Drop” also extends the brand’s “Once You Pop, the Pop Don’t Stop” platform. The change in wording links the Halloween promotion to an existing brand line, while the urn gives that wordplay a physical form.

A funeral director delivers the invitation

Dan the Funeral Man, a real funeral director and TikTok creator, fronts the launch film. It opens with him checking a casket before introducing the story behind the can and explaining the promotion.

His profession gives the absurd invitation a fitting spokesperson. He can move between an actual funeral setting and the campaign’s snack-related humour without needing to play an invented character.

Created by BBDO New York and Weber Shandwick, the campaign runs across social channels and online video. Fans can also share a downloadable seal of commitment, giving their declaration of loyalty a place beyond the entry form.

The “taste-ament” is part of the entertainment

Entries opened on 13 October and close on 22 October 2026. The sweepstakes is open to eligible US residents aged 18 or over, with no purchase required.

The official rules make clear that the “will and taste-ament” is for entertainment and is not legally binding. Signing it enters someone into the promotion; it does not arrange their burial.

The prize also comes as cash rather than two centuries of deliveries. That distinction keeps the offer concrete while allowing Pringles to stretch the language of a lifetime supply into its Halloween premise.

Credits

Brand: Pringles. Agencies: BBDO New York and Weber Shandwick. Featured creator: Dan the Funeral Man. Executive creative directors: Dan Kelly, BBDO New York, and Allyson Hoar, Weber Shandwick. Sweepstakes sponsor: Kellanova.