Editor's Pick Duolingo stole Apple’s iPhone Duo launch with one very obvious joke Ridhi Sep 10, 2026 · 3 min read
Editor's Pick #TouchYourBreasts: Ketal turned fruit checks into a breast-health reminder Archit Sep 10, 2026 · 3 min read
Editor's Pick The Swedish Test: IKEA turned its product names into a TikTok game Archit Sep 9, 2026 · 4 min read
Editor's Pick The Real Guy: Windhoek Beer made a six-fingered hand model its answer to AI Archit Sep 9, 2026 · 5 min read
Editor's Pick Mosaix: A Japanese student made bandages that appear to censor injuries in real life Archit Sep 8, 2026 · 5 min read
Editor's Pick HEINZ Bib: HEINZ made a ketchup-red silk bib for brides who refuse to skip the fries Archit Sep 8, 2026 · 5 min read
Editor's Pick StarMark Glass: Heineken turned condensation into a logo that stays on the table Archit Sep 8, 2026 · 5 min read
Editor's Pick The Whale: Norway is building a museum that appears to dive into the Arctic sea Archit Sep 7, 2026 · 5 min read
Editor's Pick Tennis Becomes Art: Ralph Lauren suspended 2,000 tennis balls to reveal two sporting icons Archit Sep 7, 2026 · 5 min read
Editor's Pick Polluted Water Popsicles: Taiwanese students froze contaminated waterways into 100 inedible ice lollies Archit Sep 7, 2026 · 6 min read
Editor's Pick Mukbang Straw: Sprite built a dual-channel ASMR straw that makes every sip louder Archit Sep 5, 2026 · 6 min read
Editor's Pick LEGO PlayStation rebuilds Sony’s original console as a 1,911-piece nostalgia machine Archit Sep 5, 2026 · 5 min read
Editor's Pick Meditation in Motion: PUMA India puts Buddhist monks in running shoes to visualise the focus behind high-altitude racing Archit Sep 4, 2026 · 5 min read
Editor's Pick Creamotherapy: My Doctor’s Recipe turned cancer nutrition into ice cream patients may want to finish Archit Sep 4, 2026 · 6 min read
Editor's Pick Nestlé turned cheese waste into biodegradable packaging for the cheese itself Archit Sep 3, 2026 · 6 min read
Editor's Pick Airlink flew two jets over the stadium to celebrate its Rugby’s Greatest Rivalry partnership Ridhi Sep 1, 2026 · 4 min read
Editor's Pick Freeze-Fit: Desperados turned frozen beer into a wearable festival cooling system Archit Aug 31, 2026 · 5 min read
Editor's Pick Niles: Crocs promoted its crocodile rivet into a six-foot sitcom mascot Archit Aug 31, 2026 · 6 min read
Editor's Pick The Big Dill: e.l.f. Cosmetics brought back its viral pickle lip balm with two new flavours Archit Aug 29, 2026 · 6 min read
Editor's Pick Niu Lai: China’s “worst” animated movie became an anti-AI box-office rebellion Archit Aug 27, 2026 · 6 min read
Editor's Pick 
