Film

Kith took Kit Harington to the countryside for Winter 2026

By Archit · Oct 28, 2026· 3 min read

Kit Harington stands in a field wearing a black fringed jacket over a grey roll-neck, with a white horse behind him. Large Kith lettering frames the portrait, while the landscape gives the winter layers an outdoor setting.

The image is part of Kith’s Winter 2026 campaign, which combines still photography with a short film captured in the English countryside.

Harington, widely known for playing Jon Snow in Game of Thrones, brings an immediate seasonal association to the casting. Comments beneath Kith’s announcement pick up on it, with references to the Lord Commander and “Winter is coming.”

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A poem sets the pace

Released on October 26, the film follows Harington through the rural landscape at an unhurried pace. A reading of Wallace Stevens’ 1921 poem The Snow Man accompanies the imagery.

The choice gives the seasonal campaign a literary reference as well as a familiar face. It also creates another connection with Harington’s best-known character, although that association remains a reading of the casting rather than a declared Game of Thrones collaboration.

The countryside gives the campaign room to establish its atmosphere. The setting, performance and narration introduce a mood around the collection before the release.

The portrait puts texture in the foreground

In the campaign image, the jacket’s long fringe and textured shoulders sit against the softer knit of the roll-neck. Dark trousers and a belt complete the look.

The close framing makes those material differences easy to see. Behind Harington, grass, trees and the horse establish the rural surroundings without competing with the clothing.

That balance gives the image a clear job within the wider campaign: introduce the actor, show a complete layered outfit and place it within the season’s visual world.

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A broader winter wardrobe follows

The collection spans outerwear, knitwear, tailoring, accessories and lifestyle pieces, alongside the latest &Kin offering.

A first partnership with Japanese label SEVEN BY SEVEN introduces a capsule featuring washed Japanese indigo and antique-finished suede. The wider release also includes footwear collaborations with adidas Originals, Clarks Originals and Timberland.

Kith Winter 2026 launches globally on Friday, October 30, through Kith stores, its website and the Kith App.

The campaign gives that broad assortment a shared setting. Harington’s presence draws recognition, while the countryside, poetry and layered clothing establish the winter mood around the launch.