8 of the Best Raksha Bandhan Ads, Collected by The Best of Ads

Raksha Bandhan ads have found lasting stories in the small things siblings remember. A badly made bowl of kheer, an old cricket bat, a second rakhi and the words a brother never says aloud can carry years of teasing, sacrifice and affection.

These are eight Raksha Bandhan ads collected by The Best of Ads that are worth watching again.

Tanishq | Brothers, Written by Sisters, 2025

Brothers, Written by Sisters asked what a brother carries from childhood into adult life. Through games, arguments and questions about fairness, a sister quietly shaped how her brother understood empathy, equality and emotional honesty. Years later, those early lessons remained part of the man he had become. Tanishq kept jewellery at the edge of the story and gave the relationship room to speak for itself. Created by Talented, the film brought Raksha Bandhan back to the equal companionship siblings share before society begins assigning them different roles.

Amazon India | Deliver The Love, 2021

A bowl of homemade kheer hid the emotional turn in Amazon India’s 2021 film. The brother ate every spoonful and refused to share it, making his sister think he was simply being selfish. She later discovered that she had accidentally used salt instead of sugar. He had known all along, but kept eating to save her from feeling embarrassed. The gesture was small enough to feel real, which gave Amazon’s message a natural place in the story. They could deliver the festival’s gifts, while the care surrounding those gifts came from the siblings themselves.

Cadbury Celebrations | Iss Rakhi Kuch Accha Ho Jaye, 2018

The cricket bat a young boy wanted became the price of his sister’s Raksha Bandhan surprise. He had been saving for a new one, then spent the money on a box of Cadbury Celebrations instead. When his sister asked about the bat, he brushed the sacrifice aside by saying his old one still had several centuries left in it. That joke kept the exchange close to the way siblings actually speak, with the affection hidden behind casual teasing. Ogilvy India made the chocolates meaningful through the choice that placed them in the boy’s hands.

Schmitten Moments | Ek Rakhi Aur, 2018

Two rakhis gave Schmitten Moments a simple way to question an old promise. The first represented a brother’s familiar duty to protect his sister. The second thanked him for respecting her decisions, supporting her freedom and treating her as an equal. So protection became one part of the relationship rather than the only responsibility that mattered. Schmitten connected the thought with their chocolate assortment, while the second thread carried the larger meaning. Created by ADK-Fortune, Ek Rakhi Aur asked families to place dignity and acceptance inside the festival’s most recognisable ritual.

Amazon India | Deliver The Love, 2019

Sonu kept trying to tie an old rakhi around his own wrist, even though his small hands could not finish the knot. The reason appeared as he prepared to leave for boarding school. His sister Simi would no longer be around to tie his school tie, so he asked her to teach him how to tie a rakhi as well. He wanted the ritual to continue even when they were living miles apart. Amazon connected that approaching separation with their delivery service, admitting that parcels could cross the distance between two homes while siblings had to protect the closeness between their hearts.

Réal Fruit Power | Pyaar Ka Bandhan, 2022

Protection moved in both directions in Réal Fruit Power’s Pyaar Ka Bandhan. The brother and sister argued, competed and annoyed each other, but each stepped forward whenever the other needed support. That made the rakhi a sign of mutual care rather than a promise carried by the brother alone. Réal linked the film to their name by celebrating the real bond underneath the fights and jokes. The closing line, “Iss baar dono ka hai Raksha Bandhan,” gave the festival a more equal meaning without taking away the warmth of its familiar tradition.

Cadbury Celebrations | This Takraar Is Sweet, 2026

Cadbury Celebrations treated sibling arguments as part of the affection instead of something that interrupts it. The 2026 film moved through pranks, mock fights and the freedom brothers and sisters have to irritate each other without damaging the relationship. A new rendition of “Phoolon Ka Taaron Ka” connected those contemporary scenes with a song long associated with sibling love. Created by Ogilvy India, This Takraar Is Sweet gave Cadbury’s festive gifting range a place inside the chaos. The arguments felt genuine, and so did the bond holding them together.

Réal Fruit Power | Happy Real Rakshabandhan, 2023

Some brothers rarely say how much they care, but their everyday actions make the feeling clear. Réal Fruit Power’s 2023 film followed a family preparing for Rakhi, where teasing and small disagreements sat beside the brother’s quiet concern for his sister. The line “Kuch bhai izhaar nahin karte hain, par bahut bahut pyaar karte hain” captured the relationship without asking him to suddenly become expressive. Produced by Motima Films and directed by Pranjal Vaid, Happy Real Rakshabandhan celebrated the affection siblings understand even when it is never directly spoken.

The smallest gestures carried the longest memories

Tanishq found a sister’s influence in the man her brother became. Schmitten added a second thread, while Réal turned protection and unspoken affection into two equal ideas of sibling love. Cadbury found care inside sacrifice and arguments, and Amazon used food and distance to show what brothers struggle to say directly.

Together, these films made Raksha Bandhan feel less like a single ceremony and more like a lifetime of private jokes, quiet lessons and gestures that only siblings fully understand.

Credits

Brothers, Written by Sisters (2025) | Tanishq, India. Agency: Talented. Production: Happy Crew Films. Director: Ria Singh.

Deliver The Love (2021) | Amazon India, India. Agency: Ogilvy Bangalore. Director: Prosit Roy.

Iss Rakhi Kuch Accha Ho Jaye (2018) | Cadbury Celebrations, India. Agency: Ogilvy India.

Ek Rakhi Aur (2018) | Schmitten Moments, India. Agency: ADK-Fortune Communications.

Deliver The Love (2019) | Amazon India, India.

Pyaar Ka Bandhan (2022) | Réal Fruit Power, India.

This Takraar Is Sweet (2026) | Cadbury Celebrations, India. Agency: Ogilvy India.

Happy Real Rakshabandhan (2023) | Réal Fruit Power, India. Production: Motima Films. Director: Pranjal Vaid.