Nike x One Piece: Devil Fruits turn the Air Max Plus into wearable powers

Nike is bringing the powers, symbols and adventurous spirit of One Piece into the real world through a new footwear and apparel collection.

Announced on 23 August 2026, the Nike x One Piece collection is led by three completely reworked versions of the Nike Air Max Plus. Each design is inspired by one of the manga’s legendary Devil Fruits.

The collaboration also includes jerseys, T-shirts, caps and a vest filled with references to the characters, artwork and mythology created by Eiichiro Oda.

The collection begins its rollout with a Tokyo pop-up from 4 to 6 September, followed by selected retail releases and a wider SNKRS launch on 25 September.

Three Devil Fruits transform the Air Max Plus

In One Piece, Devil Fruits give characters extraordinary powers but remove their ability to swim.

Nike uses that familiar exchange as the foundation of the footwear collection. Instead of simply printing characters onto an existing sneaker, the brand has reimagined three Devil Fruits as distinct Air Max Plus designs.

The Gomu Gomu no Mi expression draws from the fruit associated with Monkey D. Luffy and his elastic abilities. The Ope Ope no Mi version references the power to create a controlled space in which objects and people can be manipulated. The Mera Mera no Mi design takes inspiration from fire.

Each fruit informs the colours, surfaces and overall personality of its corresponding shoe. The Air Max Plus also receives completely redesigned uppers created exclusively for the collaboration.

This approach allows the products to represent the abilities of the characters rather than simply displaying their faces.

Nike compares footwear with gaining a power

The collection is built around a natural connection between the One Piece story and the emotional role of athletic footwear.

Devil Fruits give their users abilities that were previously impossible. Nike describes putting on a pair of shoes in a similar emotional way, suggesting that the right product can help an athlete feel more powerful, confident and ready to move.

The comparison does not suggest that footwear literally provides superhuman strength. It captures the imaginative transformation that can happen when people dress for sport, performance or self-expression.

By translating fantasy powers into materials and design, Nike gives fans an opportunity to carry part of the One Piece universe into everyday life.

The apparel contains deeper references

The collaboration extends beyond the three Air Max Plus designs.

Each shoe is supported by a matching jersey and cap influenced by items from Nike’s archive. The combination of football-style apparel and manga imagery also reflects the long relationship between One Piece fandom and global sport.

T-shirts feature manga panels and illustrations reimagined through the visual language of classic Nike advertising. Other pieces carry a joint Nike and One Piece identity.

One T-shirt design references the Jolly Roger drawn by Luffy as a mark of a promise. Rather than using only the Straw Hat Pirates’ familiar skull symbol, the collection draws attention to a specific detail from the story.

A vest takes inspiration from the consequences of eating a Devil Fruit. Its design refers to users becoming “hated by the sea” and losing their ability to swim.

These details reward dedicated fans while allowing each product to work as sportswear for people who may only recognise the wider franchise.

Poneglyphs introduced the collaboration as a mystery

Before revealing the products, Nike teased the collaboration through imagery inspired by the Poneglyphs found throughout One Piece.

In the story, Poneglyphs are ancient, nearly indestructible stone blocks containing messages that only a small number of people can understand. Nike recreated this sense of mystery through stone-like structures carrying unfamiliar symbols and the Swoosh.

An early Tokyo teaser used the words “Romance Dawn,” referencing the beginning of the One Piece adventure.

The rollout therefore asked fans to decode clues before they could see the collection. That strategy matched a story built around hidden history, unexplored islands and the search for a legendary treasure.

Nike’s launch communication continues the narrative by suggesting that supernatural phenomena and Devil Fruits have begun appearing in the real world.

The collection launches like a global adventure

The collection makes its first public appearance at “Dr. B’s Research Lab,” a three-day pop-up in Harajuku, Tokyo, from 4 to 6 September.

The experience will offer the collection alongside a pop-up-exclusive T-shirt. Nike is also introducing a customisation programme in Japan that allows visitors to choose from nine manga-inspired graphics and apply them to selected T-shirts.

Selected products will then appear at retail experiences in cities including Hong Kong, Jakarta, Mexico City, Seoul, Shanghai, Taipei and Umeda on 12 September.

A second retail release on 19 September reaches Amsterdam, Dallas, Düsseldorf, London, Madrid, Milan, San Diego, Stockholm, Washington, D.C., and selected locations in Georgia.

The wider SNKRS launch takes place on 25 September, followed by a Sydney retail experience from 16 to 18 October.

Availability differs between the three powers

The three Air Max Plus designs will not receive identical worldwide distribution.

The Gomu Gomu edition will have the broadest SNKRS release. It will be offered through pre-orders in the United States, Japan and selected European countries, with standard launches in China, Mexico and Australia. Korea will receive it through exclusive SNKRS access.

The Mera Mera design will be limited to selected retailers across parts of Asia, Mexico and Australia.

The Ope Ope version will be sold through selected retailers in the United States and Europe.

This regional structure encourages different markets to discover different parts of the collection. It also makes the rollout feel closer to an adventure spread across multiple territories.

One Piece moves from imagination into sport

One Piece has influenced athletes and supporters for years, with references to its characters and poses appearing in sporting celebrations around the world.

Nike builds on that relationship by presenting sport as another place for imagination and personal identity. The collaboration treats fans as participants who can carry the story forward rather than an audience simply consuming branded merchandise.

No sales results, stock figures or performance data have been announced because the collection has not yet completed its global launch.

Its strongest idea is already visible, however. Instead of placing One Piece artwork on ordinary products, Nike has translated the franchise’s powers, consequences and mysteries into footwear, clothing and physical experiences.

Credits

Collaboration: Nike x One Piece. Brand: Nike. Franchise: One Piece. Original creator: Eiichiro Oda. Publisher and rights holder: Shueisha. Lead footwear: Nike Air Max Plus SP. Collection inspiration: Gomu Gomu no Mi, Ope Ope no Mi and Mera Mera no Mi Devil Fruits. Nike General Manager, Energy Gaming: Nick Remlinger. Products: Footwear, jerseys, T-shirts, caps and vest. Initial pop-up: Dr. B’s Research Lab, Harajuku, Tokyo. Global SNKRS launch: 25 September 2026. Full creative agency, design-team and production credits were not announced.