A raincloud follows Mitsubishi’s Xforce through Kuala Lumpur to promote Wet Mode

Mitsubishi’s Xforce carries its own weather through Kuala Lumpur. An artificial cloud mounted above the SUV showers water onto the vehicle as it travels, giving the car a small, moving downpour.

The “Roving Cloud” campaign from Mitsubishi Motors Malaysia promotes Wet Mode, a driving setting developed for Southeast Asia’s rainy conditions. Running in October 2026, the activation takes that feature onto streets across the Klang Valley.

The accompanying social message keeps the idea straightforward. “Some people check the weather forecast… we just bring our own.”

Wet Mode gives the cloud a reason to travel

The cloud connects the vehicle to a specific driving condition. Rain is the subject of the stunt because wet-road handling is the feature Mitsubishi wants people to notice.

Wet Mode is designed to support stability and control on wet roads. It sits within the Xforce’s driving-mode system, which coordinates functions including traction control, engine control and Active Yaw Control.

That technology responds to conditions beneath the tyres. The cloud gives the subject an easily recognised shape above the roof, linking the SUV to rain as it moves through the city.

The installation serves as a public illustration of the feature’s purpose. The unusual sight draws attention to the car, while the Wet Mode message explains why Mitsubishi has given it a travelling shower.

The raincloud has a published itinerary

Mitsubishi gives the public a way to find the Xforce through a schedule of locations and times.

The itinerary includes stops in Subang Jaya, Shah Alam, Klang, Petaling Jaya, Mont Kiara and Kepong. Shopping areas, commercial centres and parking lots appear along the route, placing the vehicle where people already spend time.

The schedule makes the cloud something people can look out for deliberately. A passer-by might encounter it unexpectedly, while someone following the campaign can check where it is due next.

Moving between locations also gives the activation a changing backdrop. The same vehicle carries the same message through different neighbourhoods, with each stop offering another chance to see and photograph it.

Spotting the Xforce becomes part of the campaign

The “Snap & Win” competition extends that invitation onto social media. Participants photograph the Roving Cloud and post their image to Instagram or Facebook Stories with #XforceRovingCloud. They also tag and follow Mitsubishi Motors Malaysia.

The prize selection includes camping equipment and Touch ’n Go credit.

The mechanic gives each sighting a next step. People can share their own photograph of the travelling cloud, carrying the Xforce and its rain-related message beyond the route itself.

Credits

Roving Cloud (2026). Brand Mitsubishi Motors Malaysia. Vehicle Mitsubishi Xforce. Market Malaysia, with activation locations across Kuala Lumpur and the Klang Valley.