Pepsi x Glamlite turned Wild Cherry and Vanilla into body care

In July 2026, Pepsi entered the shower with a body wash designed to smell like its cola. The wider collection also included a Vanilla Slushie body scrub, lip products and an eyeshadow palette. Beauty brand Glamlite developed Pepsi x Glamlite as a range people could wear, wash with and display.

The collaboration did more than place a Pepsi logo on another product. It tried to recreate the drink through colour, scent and texture.

Pepsi moved beyond taste

Pepsi is strongly connected with a small group of sensory details.

There is the dark colour of the drink, the bubbles after opening a can and the sweet smell released as it is poured. The Pepsi x Glamlite collection translated those details into beauty and body-care products.

The most direct example was the Wild Cherry body wash.

Its liquid used a dark brown colour that resembled cola. Meanwhile, its fragrance was inspired by Pepsi rather than a standard beauty scent. The product description promised a creamy lather and included ingredients such as niacinamide, glycerin and fruit extracts.

The bottle also followed the visual language of Pepsi packaging. Blue, red and white made the collaboration clear before anyone opened it.

That familiarity helped the strange product make sense. A cola-scented body wash could sound like a joke when described in one sentence. However, the design made it look like something that belonged inside Pepsi’s wider world.

The body scrub recreated a frozen drink

The second body-care product drew from Pepsi Vanilla.

Glamlite created a foaming sugar scrub with a Vanilla Slushie scent. It used salt and sugar-like textures to provide exfoliation, while glycerin and plant-based oils were included to help prevent dryness after use.

The slushie idea gave the product a different sensory direction from the body wash.

The body wash copied the look and smell of dark cola. The scrub moved closer to a frozen, sweeter version of the drink. Its texture also gave people another way to experience the flavour without consuming it.

Both products sold individually for $12. They were also offered together in a discounted body wash and scrub bundle.

The pricing kept the collaboration closer to a playful purchase than a luxury beauty release. Someone did not need to be a serious collector to try it.

At the same time, the products were fully formulated body-care items rather than empty containers created for social photographs.

The collection extended into makeup

Pepsi x Glamlite became larger than the two products that attracted the early headlines.

The full range included Wild Cherry and Vanilla lip kits. Each kit used a flavour-inspired colour story and contained products for creating a complete lip look.

A Pepsi eyeshadow palette expanded the collaboration further. Meanwhile, Glamlite offered bundles and a full collection box for customers who wanted every item together.

The brand’s online collection eventually listed eight products and sets. These included the individual body-care products, lip kits, palette and combined packages.

This wider range was important because Glamlite already worked inside colourful, themed beauty collaborations. Pepsi supplied a visual identity and flavour system that could stretch across several product categories.

Wild Cherry could become a fragrance and a lip shade. Vanilla could become a body scrub and a makeup direction. The Pepsi colours could then organise the entire collection.

As a result, the partnership was not dependent on one surprising bottle of soap.

The body wash created attention. The other products gave the collaboration enough depth to become a complete launch.

TikTok became part of the shop

The collection received an early-access release through TikTok Shop on 31 July 2026.

That choice placed the products inside the same platform where their unusual appearance could create reactions, demonstrations and purchase decisions within a single session.

A creator could open the body wash, show its dark cola-like colour and describe the scent. Viewers could then buy it without leaving the platform.

The format suited Glamlite, which has built much of its visibility around highly visual products and licensed collaborations. It also suited the Pepsi range because the central question was difficult to answer through a photograph.

Did it really smell like Pepsi?

Online demonstrations gave customers a partial answer. However, the final proof still required buying the product and opening it at home.

No verified sales figures or sell-out results have been published for the collaboration yet. Therefore, its commercial impact remains unclear.

Still, the product pages and social launch gave Pepsi something a normal advertisement could not provide. People could experience part of the brand through an entirely different daily routine.

What Made It Different

Pepsi x Glamlite treated flavour as a brand asset that could travel beyond food and drink.

A standard licensed product might use the Pepsi logo while leaving everything else unchanged. This range carried the idea into the formula, fragrance, colour and naming of the products.

The body wash looked like cola. The scrub referred to a Pepsi slushie. Meanwhile, the lip kits turned Wild Cherry and Vanilla into beauty choices.

That made the collection more than branded merchandise. Each product translated a recognisable part of Pepsi into a new category.

The idea was strange enough to attract attention, but simple enough to understand immediately.

Pepsi had spent decades asking people to drink it.

Glamlite found out whether they would shower in it too.

Credits

Pepsi x Glamlite (2026) — Pepsi and Glamlite, United States. Collaboration and product development: Glamlite and Pepsi. Products: Pepsi Wild Cherry Body Wash, Pepsi Vanilla Slushie Body Scrub, Wild Cherry and Vanilla Lip Kits, Pepsi eyeshadow palette, bundles and full collection box. Launch: Glamlite online store and TikTok Shop early access. Creative agency and production credits were not publicly listed.