KFC gives its famous slogan a Halloween twist with “It’s bone-lickin’ good”

A meal finished down to the bone becomes the starting point for KFC’s Halloween campaign. With “It’s bone-lickin’ good,” the brand turns the remains of its chicken into something to be scared of.

Published in Chile in October 2026, the campaign brings together three digital and print executions titled “Hands,” “Face” and “Boo.”

The leftovers supply the Halloween idea

The premise begins with people who lick their chicken bones clean. Those bones become the creative material for the campaign’s seasonal scare.

It is a fitting connection for a fried chicken brand. Bones belong both to the meal and to Halloween’s visual vocabulary, giving KFC a way into the occasion through something already associated with its product.

There is a playful implication behind the idea: the chicken was so enjoyable that only the bones remained.

One word changes a familiar line

“It’s bone-lickin’ good” adapts KFC’s familiar “Finger Lickin’ Good” slogan.

The substitution does much of the work. “Bone” connects the appetite appeal of the original line with the campaign’s spooky premise, keeping the joke close to the food.

For people who recognise the slogan, the change is immediately apparent. That familiarity gives the Halloween version a reference point without needing a long explanation.

Three executions share the same premise

“Hands,” “Face” and “Boo” carry the concept across a series of static assets for digital and print.

Together, the titles establish a playful horror theme, while the campaign line keeps each execution connected to KFC’s central promise of enjoyment.

Credits

Brand: KFC. Agency: Mass Digital, with credits naming Mass McCann Colombia. CCO: Alejandro Barrera. ECD: David Patiño. Creative Directors: Anderson Quiroga and Miguel Van Bommel. Copywriter: Liz Alejandra Figueroa. Graphic Designer: Sara Mendoza. Graphic Lead: Andrés Baquero. Market: Chile. Published: October 2026.